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Aug 27, 2015

Odisha: Utkalika and Boyanika Products Now Available On SnapDeal.Com

Odisha: Utkalika and Boyanika Products Now Available On SnapDeal.Com
Online Megastore, Snapdeal, announced that it will promote traditional -- Odia crafts in partnership with Government of Odisha's Orissa State Handloom Weavers Co-operative Society Ltd. and Odisha State Handicraft Corporation Ltd.

‘Utkalika’ and ‘Boyanika’ will be sold and promoted on the marketplace, as a part of this partnership. Between the two -- brands, currently around 200 products are listed on Snapdeal.

Boyanika offers an eclectic mix of -- handcrafted sarees of the Ikkat, Bomkai Silk, Berhampuri Silk, Sambalpuri and Tussar variety while Utkalika offers home décor and jewellery items showcasing native tribal crafts. 

Chithra Arumugam, Commissioner, Handloom, Textiles and Handicrafts Department, Odisha, said, “We are excited to partner with Snapdeal to promote and sell unique -- handlooms and handicrafts traditions of Odisha. We are keen to leverage technology to reach buyers across the country. We hope that this initiative will create more livelihood opportunities for our artisans by increasing sales of their products”.

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